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5/2/2007

The girl that makes geeks go gaga

Filed under: — jeff @ 12:12 am

Who doesn’t love Nakagawa Shoko? With her well-documented fondness for cosplay, anime, the internet and, of course, cats, Shokotan’s eccentric charm has captured the hearts of oily, overweight, bespectacled virgin fanboys everywhere.

And so what better vehicle for her to capitalize on her appeal among the geek demographic than an advertisement for a video game? Earlier this year, Japanese game development firm Banpresto released Super Robo Taisen W for the Nintendo DS and gave Shocotan the starring role in a pair of TV commercials, which are conveniently available for your viewing pleasure in a single video linked below:

Shocotan!
[AVI, 2.2MB]
YouTube

Anyone else a little disappointed that she didn’t put the DS in her mouth?

To those looking for some hot cat-in-mouth action, I invite you to check out the clip of Shokotan appearing on the Pochitama program here [AVI, 17.8MB] or here [YouTube]. (I must warn you: it’s pretty dull until about the two-minute mark.)

Now, let the pussy-eating jokes begin. . .

4/26/2007

Always suit up your banana

Filed under: — jeff @ 12:35 am

Longtime monarch of the Japanese Kawaii Kingdom, Sanrio, has recently released what is quite possibly the MOST AMAZING PRODUCT EVER CONCEIVED: the Banana Case.

Banana Cases

No longer must people duck and dart in fear whilst carrying around their bananas. Made of seemingly indestructible polyester cloth, the Banana Case provides impenetrable protection against any sort of danger imaginable: household pests, natural disasters, IEDs, wild animals including blood-thirsty hybrid species cultivated by rogue geneticists, wheelchair-bound limbless homeless men with laser beams shooting out of their gaping, toothless maws, and even the occasional occurrence of being left in the backseat of a car on a hot afternoon.

The Sanrio Banana Case is not only eco-friendly compared to other alternatives, but it also comes in two eye-searingly cute designs guaranteed to make fine additions to any arsenal of adorability.

I swear, what a great, great, amazingly marvelous product! The only thing that could possibly be any more incredibly awesome would be if bananas could somehow be genetically engineered to grow in their own protective coverings that could somehow be removed or “peeled” before eating. . . but such a thing is surely so outrageously inconceivable that it enters the far-out realm of science fiction!

2/21/2007

Are you still minding your manners?

Filed under: — jeff @ 11:43 pm

Do you want to know one thing that I don’t miss at all about Japan? It was something that I didn’t even realize I wasn’t missing until the other night when I was out and happened to pass by a group of slovenly teenagers seemingly doing all they could to look “cool.” Their clothes were baggy, their hair was shaggy and in each of their grubby mitts was a cigarette. At that moment, I realized that it had been ages since my nose had been assaulted by the acrid stench of cigarette smoke—an ever-present nuisance in Japan—and I didn’t miss it one bit. In fact, I was absolutely overjoyed to be free of it (well, at least until that particular moment).

Back to the teenagers, though. The fact that they seemed to be consciously attempting to direct their exhalations into the faces of passers-by was abhorrent enough; however, when I saw each of them proceed one by one to flick their butts onto the street, I could only thing of one thing:

A Japan Tobacco 'Smoking Manners' advertisement

That’s right, Japan Tobacco’s beautiful Smoking Manners campaign! And guess what? They’ve added 30 new ads to their website! The focus of these latest additions seems to be the importance of carrying portable ashtrays and the admonitions against littering in general. Somewhat mundane subject matter, perhaps, but their playful designs and esoteric charm definitely shine through.

Click here to go to the Smoking Manners gallery (the new entries are on the second page).

2/19/2007

Did I just hear what I think I heard?

Filed under: — jeff @ 12:01 pm

Aah, the misheard song lyric; that humorous phenomenon that leads to poor saps misguidedly singing along to lines about locking the cash box and bathrooms on the right. Leave it to the Japanese, naturally, to take such an everyday source of mild amusement and turn it into entertainment gold: Soramimi Hour, a short segment on Asahi TV’s Friday night staple, Tamori Club, hosted by the honorary blind man himself, Tamori, and his “Soramimist” co-host, illustrator Anzai Hajime.

The formula of Soramimi Hour begins with viewers submitting examples of songs by non-Japanese artists with lyrics that sound like words or phrases in Japanese. Short music videos—often no more than mere seconds in length—depicting the “misheard” Japanese lyrics are created and viewed on air by the hosts, after which Tamori awards prizes for the entries based on his assessment of their quality (in ranking order, the possible prizes are a hand towel, ear pick, t-shirt or jacket). The result of this process is nothing short of outright hilarity.

Strangely enough, despite having lived in Japan for five years, it wasn’t until a couple of weeks ago that I first learned of this highly entertaining television gem. It wasn’t like I had a glamorous social life that kept me out and about until the wee hours every Friday night (8 o’clock at Gusto, anyone? Drink bar’s on me!); yet, somehow, to my utter shame, I managed to be completely out of the loop.

Fortunately, there are dozens of Soramimi Hour clips available for viewing on YouTube, so I encourage anyone who might possibly be as lame as I am to have never heard of it before to surf over there and search for ’soramimi’ and/or ‘空耳’ and get ready to laugh. Some Japanese ability would definitely be an asset, but for many of the videos, the visual images alone are enough to summon a guffaw or two.

For those so lazy that even searching YouTube is out of the question, I’ve linked below a sampling of clips that I happened to find particularly amusing (yes, my sense of humor resides firmly in the gutter). Enjoy!

SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI
SORAMIMI SORAMIMI SORAMIMI

1/1/2007

And a new year begins…

Filed under: — jeff @ 12:00 am

Happy New Year, everyone!
明けましておめでとうございます!今年もよろしくお願いします!

Happy New Year!
Image courtesy of here.

8/21/2006

Sayonara Nihon

Filed under: — jeff @ 9:26 pm

Lamest thread title ever, I know.

I’m sitting here in an internet cafe in Shinagawa, sipping overpriced ice tea and wondering where the time went.

Five years.

Unfortunately, after having slept only a few short hours last night thanks to one particularly obtuse friend who took the pleasure of using my computer for several hours to apply for jobs online while Judy and I scuttled around him, organizing the last of our belongings and thoroughly cleaning the apartment, I’m not exactly in a frame of mind to wax sentimental. I probably will at somepoint, though, so consider yourselves warned.

I seriously can’t believe we’re leaving Japan tomorrow. A new life awaits us. . . here’s hoping it’s a good one!

8/13/2006

The origin of great ideas

One day in the advertising department of Japanese pharmaceutical company Hisamitsu:

Advertising Executive: “Have you come up with any ideas for advertising the new Salonpas easy stick-on transdermal patches?”
Indentured Underling: “Well, I gave it a lot of thought. . .”
AE: “And . . .”
IU: “And, yeah, I was thinking that we should do something that makes the patches seem exciting.”
AE: “That sounds good. What do you have in mind?”
IU: “Well, I was thinking of something like, ‘Let’s stick it on!’, you know, ‘Harou!’”
AE: “That’s a fantastic idea! Tell me more!”
IU: “Well, I was thinking about it and — isn’t it sort of funny how ‘harou’ kind of sounds like ‘hello’?”
AE: “Haha, you’re right! That is funny!”
IU: “Right, so I was thinking that we could work around that, you know? Hire a foreigner and—”
AE: “Wait just a minute! We can’t go around featuring foreigners in our commercials! We’re not selling cars here, you know! Our products are for Japanese people! Everyone knows that Japanese and foreigners are physiologically completely different! If we start showing foreigners using our products, the public is going to think that our products are made for foreigners and not for them! Our sales will plummet! My god, man, use your head!”
IU: “Sir, I’m terribly sorry! There is absolutely no excuse for my utter stupidity. Shall I go commit ritual suicide now for the great shame that I have brought upon myself and our beloved Hisamitsu?”
AE: “No, not yet. First, you must help finalize this idea for the commercial.”
IU: “Yes, sir.”
AE: “Let’s see. . . how about instead of a foreigner (*shakes head in disbelief*), we get a well-known Japanese talent and put him in a silly suit with a blond wig and a huge fake nose—”
IU: “Sir, that is an excellent idea!”
AE: “I know it is, that’s why I thought of it! Anyhow, he’ll come on screen, act all crazy and speak really weirdly accented Japanese and yell ‘Hello!’ a couple of times while introducing our easy stick-on Salonpas patches. Yes, that will do quite well.”
IU: “Sir, if I may say so, I am truly in awe of your brilliance.”
AE: “Thank you. However, rather than simply marveling at my astounding and, frankly, unparalleled genius, I would prefer that you also try using your own worthless puddle of a brain to think up some ideas of your own.”
IU: “I’m sorry, sir.”
AE: “‘I’m sorry’ is nothing but words! I want to see action! Go out there and make me the best gosh-darned ‘Harou!’ commercial the world has ever seen!”
IU: “Yes, sir! I will give every effort that my poor, feeble mind is capable of giving!”
AE: “Good. Oh, and on your way out, please call in my secretary. It’s time for her to earn her ‘weekly bonus,’ if you know what I mean. Heh heh.”
IU: “Yes, sir!”

Four months later. . .

Hello!
Click image above to view the ad [MPG, 777KB]

8/5/2006

Random Photo Post #26

Filed under: — jeff @ 2:42 pm

Sorry once again for allowing real life to get in the way of blogging (for shame!). Actually, I’ve been away (I still am) and haven’t had much time to sit down and vomit on to the keyboard to create something to post. Everything’s been going well, though — last Monday was my last day at work, we’ve nearly packed up/gotten rid of most of our belongings and we’re now trying to enjoy the rest of our time here in Japan. Oh, and it’s freakin’ hot. Thank goodness I no longer have to wear a suit and tie every day!

Well, I’ve got to run. Here’s a typical “Ooh-Japan-is-so-like-spiritual-and-enchanting” photo since it’s the only one I had available at the moment. Will try to post again soon!

Autumn foliage at Nikko's Toshogu Shrine

7/24/2006

Random Photo Post #25

Filed under: — jeff @ 11:21 pm

My apologies again for the lack of posts. I’ve been pretty busy recently. With only one week left at work and only one month left before we leave Japan, things have been pretty hectic. We’ve even begun the monumental task of going through all of our stuff and deciding what is to be sold/given away/thrown away (most of it) and what is to be shipped back across the ocean to the States (as little of it as possible).

Will try to post again soon, but in the meantime, I offer you yet another crappy photo:

Click to see full size

7/18/2006

A lover of cats

Filed under: — jeff @ 11:38 pm

Nakagawa Shoko loves cats. She really loves them.

Shocotan & cat

Just how much does the 21-year-old ‘Akiba Idol’ love cats? Click below to find out.

(more…)

7/14/2006

Winding down

Filed under: — jeff @ 4:58 pm

bye byeWell, Judy and I have finalized our departure date: August 22nd. It’s so hard to believe that we’ll be leaving Japan in less than six weeks. Today was Judy’s last day of work and I’ll be leaving for the first of my farewell parties in about 20 minutes. It’s so strange to think that it just a few months we’ll be living completely different lives: new jobs (hopefully), new apartment, new friends, new car (ugh), new everything. As you can probably imagine, our feelings about leaving are pretty mixed; on the one hand, we’re excited about moving on to the next chapter of our lives (to use that clichéd line for the billionth time), but on the other, it’s going to be hard to leave Japan, our home for the past five years. We’ve made an agreement, though: if, for whatever reason, things fail to turn out well after giving it an earnest go in North America, we can always come back to Japan.

Now, if you’ll excuse me, I’m off to enjoy free food & booze!

7/12/2006

Random Photo Post #24

Filed under: — jeff @ 11:02 pm

My apologies, once again. I’ve been incredibly busy recently both at work and at home and thus haven’t had the time to scrounge around in my ass to find something worth pulling out and posting on this site. I’ll try to post again soon, but in the meantime, here’s a photo of a very jolly train!

Click to see full size

7/5/2006

Swimsuits in advertising: The definitive poll

Filed under: — jeff @ 11:48 pm

Yeah, yeah, you’ve read it all before — “Japanese TV commercials have sexy girls in bikinis in them, hyuck hyuck.” However, before I finally drop this topic for good, I’d like to present a poll on the matter. Well, not a true poll — unfortunately, I’m a bit too stupid to figure out how to get the poll plugin to display properly — so let’s just call it a question for you to ponder.


Instructions: Carefully review the following two examples of babes-in-bikinis-based advertising currently airing on Japanese television and answer the multiple choice question below.

Advertisement #1
Commercial for Marui department stores’ summer swimwear sale
Marui CM
Click image above to view [AVI, 6.1MB]

Advertisement #2
Commercial for part-time job placement agency Mobaito.com
Mobaito.com CM
Click image above to view [WMV, 6.6MB]

True or False:
Advertising featuring women in skimpy bathing suits is more effective when the product being advertised is actually swimsuits.
A) True
B) False
C) I don’t care what they’re selling as long as I get to see Japanese women in bikinis!
D) As a proud member of Courageous Ladies United Nobly for Gender Equality, I am outraged by yet another example of the blatant objectification of women in the media
E) *fap fap fap fap fap*

Don’t forget to use a #2 pencil!

7/3/2006

Honeymoon in Hawaii, Part 2

Filed under: — jeff @ 11:19 pm

After our somewhat less-than-enjoyable red-eye flight from Tokyo to Honolulu, Judy and I managed to move our connecting flight to Kauai up a few a few hours (with the guy at the check-in counter stating no less than three times, “I’m supposed to charge you to change it, but I’ll wave it for you.”) and finally arrived at the Kauai Marriott Resort in the city of Lihue at around 10:00a.m.

We had requested early check-in since we knew that we would be arriving in the morning, however we were disappointed to learn that there were no rooms available when we got there. Having some time to kill, we headed down to the poolside restaurant for breakfast, but we hardly had an appetite in our state of exhaustion. We also looked quite ridiculous sitting at a poolside cafe in Hawaii wearing long pants and sweaters, with winter coats resting over our seatbacks. Eventually the desire to sleep became too strong, so we ended up spending the next few hours dozing off at various locations around the hotel, including on the beach, in the garden and on a couch behind the big Christmas tree in the lobby (where at one point we awoke to the sound of a little boy asking, “Mommy, why are those people sleeping over there?”). Finally, a room became available and we were at long last able to take a shower, take a nap and begin our vacation.

Looking back, our four days in Kauai are a bit of a blur. The majority of our time was spent finalizing everything for the wedding: meeting with the wedding coordinator, getting our marriage license, preparing decorations and gifts, ironing all of the last-minute details, etc., etc., etc. However, despite all of the running around, we did manage to enjoy ourselves quite a bit. We were able to spend time with the various family and friends who made the trip out to join us, we took a dip in the ocean, played volleyball (albeit horribly), relaxed on the beach. . . and, oh yeah, and we also got married!

More to come soon! For now, here are a few photos!

The view from our hotel room Welcome gifts from the hotel Jetlagged on the beach
Judy playing around with driftwood Sunset on Kauai

6/26/2006

Foreigners are funny!!1

Filed under: — jeff @ 11:36 pm

Generally speaking, Japanese television doesn’t do much for me. Sure, there are a few programs that I find mildly entertaining, but one can only watch so many shows about cooking and/or eating food, silly trivia and mundane, formulaic dramas. However, the one merit that Japanese TV has over, say, American TV, is the possibility of encountering random, sheer draw-dropping absurdity while casually flipping through the channels.

A case in point is something I stumbled upon last Wednesday night: a contest on a comedy variety program called Haneru no Tobira (Hanetobi for short). Basically, the game involves five Japanese comedians in a kaiten-zushi (conveyor-belt sushi) restaurant in Roppongi, an area in Tokyo known for its high concentration of foreign residents. Why Roppongi? Well, according to most Japanese people, it’s a universally-known fact that the Japanese invented chopsticks and people of other nationalities are inherently incapable of mastering their proper usage (resulting in every non-Japanese person being asked “Can you use chopsticks?” at least once per conversation with every single Japanese person they ever meet). Thus, in order to achieve absolute authenticity, the contestants in the game each came costumed to represent members of different foreign nations. Let’s meet them!

America THE AMERICAN America
The American
Tsukaji Muga as Tsukageorge
_
India THE INDIAN India
The Indian
Itakura Toshiyuki as Itachai
_
China THE CHINA GIRL China
The China Girl
Abukawa Mihoko as Abuchan
_
Russia THE RUSSIAN Russia
The Russian
Akiyama Ryuji as Akibachof
_
Mexico THE MEXICAN Mexico
The Mexican
Kajiwara Yuta as Kajikaras

Wow, there’s nothing quite like offensive racial caricatures to get things off to a good start, eh?

The game began with all of the contestants taking a seat along the counter in front of the sushi chef, played by fellow comedian Nishino Akihiro, and engaging in witty banter on the sole topic of their foreignness, complete with exaggerated body language and heavily-accented Japanese.

kaiten-zushiya

Once the sheer hilarity of the fact that they were dressed as foreigners had died down a little, the game got off to a start. Small plates of sushi and other food items (e.g., a whole raw squid, a slice of honeydew melon, etc.) were sent around on the conveyor belt one-by-one, and the object of the game was for each contestant to use chopsticks to scoop each item up off of the plate and into his/her mouth without dropping it before the plate passed them by.

sushi the grab

The only catch that the contestants were required to use their chopsticks in — say it ain’t so! — the proper form (i.e., grasping the top chopstick like a pencil).

America Russia
China Mexico

One by one, each contestant did their best to pick up each item and put it into their mouths without incident. Those who succeeded were rewarded with the succulent taste of the whichever delicacy they managed to grab.

almost success

Those who failed, however, were greeted by unpleasant visitors: two ripped Japanese guys looking to mete out some fierce punishment! (Look familiar?)

kaiten-zushiya

Yep, at this particular kaiten-zushi joint, customers who fail to pick up their food from the revolving conveyor belt must face some revolving of their own.

America Russia
China Mexico

As you can see, inadequate chopstick-handling is not without its consequences.

America Russia
China Mexico

By the end of the game, whichever contestant managed to escape being spun around at the hands of the Chopstick Etiquette Enforcers was declared the winner. In this particular episode, it was the Chinese girl. Go figure.

Yay!!

Now, while it’s easy to imagine non-Japanese people who happened to view this program getting all up in arms with indignation over the stereotpyical portrayal of foreigners (I know I did at first), one thing worth noting is that the program is actually making fun of Japanese people’s inability to use chopsticks properly. The ironic truth of the matter is that many Japanese themselves people don’t hold their chopsticks “correctly;” most simply continue to use whatever method they found easiest as a child without regard for the proper form. In fact, the topic of how people hold their chopsticks pops up in conversations with surprising regularity here (at least among some of the dull people I work with, who always seem to bring it up after “o-hashi jouzu“-ing me for the gazillionth time in the many years we’ve known each other).

There’s certainly no denying the fact that the Japanese comedians dressing up like ethnic caricatures is nothing short of an old-time minstrel show, but for what it’s worth, it’s not like similar things haven’t been shown on TV in the West. I suppose some issues to consider are the nature of the humor as well as how it is received by the intended audience.

Hanetobi airs Wednesdays at 7:57p.m. on Fuji TV.

6/20/2006

Physically we are small

Filed under: — jeff @ 11:33 pm

Agricultural people?After last Saturday’s post about nihonjinron and the comments that followed, it was quite amusing to see this week’s Crisscross Japan PopVox, in which eight Japanese folks were asked what they think of Japan’s notably lackluster performance in the Word Cup thus far. One 19-year-old female respondent calling herself P-Chan offered this gem of a possible explanation:

I’m not sure why but the national team doesn’t know how to be aggressive or put on pressure in a game. Maybe it’s because of our ethnicity as an agricultural people. Physically we are small.

One can often hear the “Japan-is-a-small-agricultural-country” mentioned as the reasoning behind just about any possible shortcoming of Japanese society. Soccer team isn’t doing well? “We are a nation of small farmers.” Defeated in WWII? “We are a peaceful farming nation.” Increasing crime and weakening social fabric? “Western influences are destroying our small, harmonious nation.” Am I exaggerating a bit? Yes, but I’m not pulling it out of my ass completely. Click here to read someone else’s rant on the matter over at Japan Reference.

6/19/2006

More swimsuits for sales

Filed under: — jeff @ 10:17 pm

It seems that I left out a prime example of babes-in-bikinis-based advertising in my earlier post on the matter. Just the other night on TV I caught an ad for Japanese skincare giant Kao’s Sofina Perfect UV brand sunscreen featuring South Korean model Youna prancing around on the beach wearing — you guessed it — a black sequinned bikini.

The ad has apparently been running since April, but I guess lately I’ve been slacking on my duty to seek out commercials on Japanese television featuring women in revealing outfits and write about them on the internet. For shame.

Based on the similar ads for Allie and Anessa sunscreens, can you guess how this one ends??

Sofina Youna

To see Youna in the Sofina Perfect UV ad, click here [AVI, 2.0MB] or here [YouTube].

6/17/2006

Amusing

Filed under: — jeff @ 10:08 pm

So smallI didn’t mention it in the Zuiikin English post, but one of the videos contained a great little nugget of nihonjinron that’s definitely worth noting. The video in question — which Claytonian has already duly pointed out — is apparently the final episode of the series and the producers, in response to requests from non-Japanese viewers, decided to devote it to teaching Japanese phrases instead of English (sadly, they also replaced the Zuiikin Gals with three freaky Caucasian geezers).

To anyone who can’t be bothered to watch the video, here’s a quote from the introduction to the lesson, which was narrated over scenes of a toned Japanese guy doing various exercises:

First of all, our muslces and those of the Japanese are basically built differently. For example, their constant bowing and tendency to maintain a low posture results in well-developed lower back muslces. Squatting on the floor instead of sitting on chairs developed different leg muslces. So, by teaching such muscles Japanese, you, too, can begin speaking perfect Japanese.

Nihonjinron isn’t something that I hear people spouting off on a regular basis, but every so often during conversation I do encounter statements such as “You foreigners are so tall because traditionally you were hunters, but we Japanese were traditionally farmers and so we are short because we we were always bent over rice fields,” “You can’t truly appreciate the taste of sushi because foreigners have different taste buds than Japanese,” and so on. Of course, rational argument and evidence to the contrary do nothing to diminish people’s belief in such nonsensical notions, so all I can do is just roll my eyes and change the subject.

6/14/2006

English & Exercise

Filed under: — jeff @ 11:53 pm

I just had to mention some great videos currently making their way around many Japan-related websites, lest anyone miss out.

Apparently in 1992, just before the burst of the Japanese bubble era, Fuji TV created an innovative morning program combining light aerobic exercise and English conversation lessons, entited Zuiikin English.

The result was nothing less than sheer brilliance.

Rather than focusing on standard textbook phrases such as the infamous “This is a pen” line, which to this very day can still be frequently heard shouted out by drunken middle-aged salarymen towards unsuspecting foreigners, each episode of the program was centered around a specific theme or situation and offered relevant (albeit often somewhat bizarre) phrases that would supposedly come in handy in such instances. Each phrase was repeated by a trio of leotard-clad women, dubbed the Zuiikin Gals, who provided accompmanying body movements over a bouncy and irritatingly catchy electronic beat.

Spare me my life!

There are a number of wonderful Zuiikin English videos up on YouTube thanks to a generous soul by the name of SkillfulAbbot. Each video is undeniably priceless and provided me with lengthy fits of uncontrollable laughter (much to the chagrin of my wife, alas), but favorites were no doubt this one and this one.

Let’s Zuiikin English!

- - - - - - -

If you liked these videos, be sure to also check out Let’s Sexy English! for another wacky example of unconventional Japanese English education.

6/6/2006

When Pop stars collide

Filed under: — jeff @ 11:31 pm

What happens when American King of Pop Michael Jackson pays a surprise visit to Japanese Pop superstar group SMAP on the set of their SMAP×SMAP TV program?

To watch 9 minutes and 52 seconds of astonishment, bewilderment and awkwardness, click the image below!

MJ + SMAP = ?

6/1/2006

Real Beauty is anything but

Filed under: — jeff @ 11:05 pm

On trips to Shibuya on separate occasions over the past two weekends, two visitors from abroad — my friend Josh and Judy’s mother — both commented on a particular billboard currently on display on the side of Tokyu department store. The billboard in question, which I had hitherto paid little notice, is an advertisement for Unilever’s Dove brand featuring a group of Japanese women in their underwear.

“Old news, chump,” I hear you say. Yes, Dove has been running their “Campaign for Real Beauty” in the States for over a year now, and although I read about the hubbub that it caused at the time, as far as I know it didn’t make its way over to these shores until recently.

For those who may not be familiar with Dove’s campaign, it was originally launched with a series of ads featuring “regular” woman of varying sizes and ethnicities cheerfully posing in plain white underwear (it has since expanded in scope, apparently). According to Dove’s website:

For too long, beauty has been defined by narrow, stifling stereotypes. Women have told us it’s time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove is launching the Campaign for Real Beauty.

Dove’s global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday.

Here is a picture of one such ad shown in the US:

Real American women?

As you can see, there are women of different sizes, shapes and colors. One of them even has a prominent tattoo. Of course, not all ethnicities are represented (where’s the love for the Asian fatties?), and the women aren’t that big given today’s widespread obesity, but it’s an interesting campaign that brings attention important issues such as body image, ideals of feminine beauty as portrayed in the media, and so on.

Now let’s take a look an ad from Dove Japan’s “Real Beauty” campaign:

Real Japanese women?

Hmmm… Women of different sizes? No. Shapes? No. Colors? No (unless you count the towels they’re holding, anyhow). As far as I can tell, the only obvious differences between the seven women are their hairstyles. And I can’t even imagine what sort of sick, misogynistic individual would even for a moment consider those women to be anything other than thin. They may not be models, as Dove purports, but they’re certainly not representative of the average Japanese woman (as much we might wish they were).

To be fair to Dove, though, the focus of the Japanese campaign is a teensy bit different than that of the American one. Rather than “Real women have real curves,” the Japanese slogan is (roughly) “I won’t hide my skin anymore.” The intended message, obviously, is that Japanese women should feel proud of their appearance and have confidence in themselves, even if they don’t conform to society’s image of beauty.

Of course, it seems that Unilever Japan did their market research and realized that if they came out with a campaign in featuring “fuller-figured” women, they would be immediately labeled as the brand for fatso’s and would thereupon lose any hope of appealing to fickle, extremely brand-conscious Japanese consumers. So, rather than “real women,” the Japanese public gets “women who are not models, but who are thinner and more attractive than 95% of the female population.” Interesting, to say the least.

5/29/2006

Random Photo Post #23

Filed under: — jeff @ 11:47 pm

Sorry, have been a bit busy these past few days. Judy’s mother and sister are visiting Japan at the moment and came up to Tokyo on Saturday, so last weekend was another busy one. Will try to post again soon!

Click to see full size

5/24/2006

Geisha in Ginza

Filed under: — jeff @ 11:24 pm

My friend Josh and his girlfriend Wei Wei came out to Tokyo from Taipei this past weekend, and Judy and I did our best to give them The Tokyo Experience. We only had a few days, but we tried to see/do as much as possible during that time, and as a result, despite it now being several days later, I still have yet to fully recover.

I’ll try to put up some photos from the weekend within the next few days, but in the meantime here’s one of a scene we came across while passing through Ginza on Sunday:

Click to see full size

The model dressed in geisha garb was on the street for less than two minutes, during which time nearly every single person in the vicinity in possession of a camera came rushing over to snap her photo [that’s Josh & Wei Wei on the right]. As is usually the case in such instances, almost immediately one of the photographers in the front began shouting that it was a private photo shoot and telling everyone else to stop taking pictures. Within moments, the model and main photographers quickly departed and everyone else continued on back in their respective directions, bringing with them a slight smile.

Sadly, I only managed to get one clear pic amidst the bedlam and the composition and lighting suck.

Click to see full size

One thing I love about living in Tokyo is that you never know what you might come across during the course of any given day.

5/17/2006

Swimsuits = sales

Filed under: — jeff @ 11:43 pm

With the last of the cherry blossoms having long since fluttered down to the earth, bringing to a close the glorious hanami season and thus signifying the end of the symbolic representation of the transient beauty and ephemeral nature of life or some such nonsense, it appears that summer is well on its way to Japan.

At least that’s the impression I’m getting from the commercials on TV these days. That’s right, the summer advertisement season has begun. Generally speaking, Japanese summer-themed commercials usually tend to feature one or more of the following components: 1) the shrill drone of cicadas, 2) people frolicking on eye-pleasing, non-concrete-lined beaches, and 3) women in revealing two-piece bathing suits.

Please allow me to focus on the third item today (as if there was any doubt that I wouldn’t). Although TV ads featuring women in provocative outfits or poses tend to draw a lot of controversy in the States (”OMG, she’s, like, eating a hamburger in a bathing suit!!1“), in Japan, no one seems to bat an eye at such blatant displays of sexual imagery utilized in attempt to sell goods. In light of the imminent arrival of summer (once that pesky rainy season passes, that is), I thought I would share some babes-in-bikinis-based commercials currently airing on TV to those people not fortunate enough to have access to Japanese broadcast television and all it has to offer. Behold!


Anessa Sunscreen
Japanese cosmestic giant Shiseido’s recent commercial for Anessa sunscreen has been getting quite a bit of attention among geeks on the internet, both Japanese and foreign. The ad features popular CanCam model Ebihara Yuri (aka “Ebi-chan”) taking a shower, diving into a pool of water and basically just enjoying being wet while wearing a bikini, culminating in her removal of the top piece of said garment. I believe the intended message to women consumers is “be sure to put sunscreen on your baps” or something like that.

Ebihara Yuri Anessa

To see Ebihara Yuri in the Anessa ad, click here [WMV, 6.4MB] or here [YouTube].

Kirin Lemon Soft Drink
What better way to advertise Kirin’s lemon-flavored carbonated beverage than by showing Urban Agency model Brenda in a bikini splashing about under a stream of water. The quick cuts and gratuitous close-ups really help impress upon the consumer the refreshing flavor of the drink and the fact that it has 27% less sugar. I honestly can’t even begin to describe how thirsty it has made me.

Brenda Kirin Lemon

To see Brenda in the Kirin Lemon ad, click here [WMV, 1.2MB] or here [YouTube].

Allie Sunscreen
Cosmetic maker Kanebo’s new commercial for their Allie sunscreen features current advertising It Girl, CanCam model Yamada Yu, enjoying an afternoon on a yacht and partaking in various activities, including going for a swim, toweling off and then applying the advertised product to her glistening body. Similar to the Anessa ad, it closes with Yamada sans her bikini top, indicating to me that this iconic image must surely help sell sunscreen to women. . . right?

Yamada Yu Allie

To see Yamada Yu in the Allie ad, click here [WMV, 3.4MB] or here [YouTube].

Canada Dry Ginger Ale
Although not summer-themed, Yamada Yu is also currently starring in a TV spot for Canada Dry Ginger Ale, which I believe is at least worth an honorable mention. The ad features Yadama in a glittery gold gown (yikes!) from which the sequins begin to rapidly flutter away before her entire body suddenly explodes in a burst of bubbles. This one also made me thirsty.

Yamada Yu Canada Dry

To see Yamada Yu in the Allie ad, click here [WMV, 2.8MB] or here [YouTube].


So there you have it: further proof that the commercials are perhaps the most entertaining aspect of Japanese TV (at least to us ignoble lechers, anyhow). Now if you’ll excuse me, I’m off to go buy a carbonated beverage to quench my thirst and some sunscreen for the missus.

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UPDATE: More swimsuits for sales

5/12/2006

You’ve gotta love Japanese journalism

Filed under: — jeff @ 6:22 pm

From today’s Mainichi Daily News:

School girl hit in head with hard object while walking home

KASUKABE, Saitama — A high school girl was hit in the head with a hard object by a man as she was walking home on Thursday night, police said.

The 15-year-old student was coming home from school alone in Kasukabe, Saitama Prefecture, when a man approached her from behind at about 8:35 p.m. and hit her in the head as she entered the compound of an apartment complex.

She suffered injuries that will require two weeks to heal.

“I was hit with a hard object,” officers quoted the girl as saying.

Wow, talk about lazy reporting. All that’s missing is:

Doctors who treated the girl reported that her injuries were consistent with being hit in the head with a hard object.

And possibly:

Police have announced that they will undertake a thorough search of the area in the vicinity of the attack for hard objects. They also stated that, if apprehended, the assailant would be charged with using a hard object to hit someone in the head.

Unfortunately, the Japanese version of the article isn’t much better, although it does mention that the man ran away after the attack.

Talk about a scoop!

5/11/2006

A birthday surprise of epic proportions

Filed under: — jeff @ 7:03 pm

Last Friday was Judy’s older brother’s birthday, and to celebrate, his girlfriend planned a surprise dinner for him and invited the two of us join in. The festivities took place at a restaurant called Tooth Tooth in Ebisu, a pretty nice place with an eclectic aesthetic, smooth ambiance and a French-inspired menu. However, the coolest thing, without a doubt, that the restaurant had to offer was what we discovered upon entering the party room in the back:

Whuzzat??
THERE IS NO NEED TO ADJUST YOUR MONITOR.
YOUR EYES ARE NOT DECEIVING YOU.

Yes, that’s right: The centerpiece of the party room at Tooth Tooth is a freakin’ life-size replica of an Imperial Stormtrooper (!).

Now, as one can imagine, as all of us in attendance that evening were in our mid-twenties to early thirties, the effect of being in the same room with such an awe-inspiring object was of pants-peeing proportions, especially amongst the males in the group (the women were predictably less impressed). Thus, it was only natural and, in fact, inevitable that following the consumption of numerous alcoholic beverages during the two-hour all-you-can-drink period, we would gravitate towards the figure, much like the Millennium Falcon caught in the tractor beam of the Death Star. Poses were made, photos were taken and a good time was had by all.

Stormtrooper Madness

For about ten minutes. Then we got scolded by a waiter who told us that we’re not allowed to touch it. It was fun while it lasted, though.

5/8/2006

Back in business

Filed under: — jeff @ 11:41 pm

Hola, amigos. ¿Qué tal? I know it’s been a long time since I rapped at ya, but I’ve been on holiday. Not away on holiday, mind; just basically sitting around on my fat bony ass, being a lazy bum. Last week was Golden Week and I had the whole of Monday through Friday off from work. Although we ended up staying in Tokyo, Judy and I were actually pretty busy (well, occupied, anyhow) most of the time. Unfortunately, I only managed to accomplish about 50% of the things on my to-do list (the unaccomplished 50% including posting on this site), but I had a good time relaxing, going to the gym and taking care of some long-overdue errands and chores.

Anyway, it’s late and tomorrow’s another day back at work. Today was quite possibly the slowest-passing day I have ever had the misery to trudge through. Tomorrow I’m thinking of soiling myself after lunch just so I can at least have the clean-up and amusement from my coworkers’ reactions to help kill some time.

Due to the complete lack of any worthwhile content in this post (”What’s new?” you say), here’s an equally un-worthwhile photo of some trees or something from Hibiya Park:

Click to see full size

¡Adiós!

4/24/2006

Follow-ups

Filed under: — jeff @ 11:35 pm

I’ve been a bit busy lately and now that the weather is getting warmer I’ve been spending a lot of what little free time I have outdoors, so my apologies for the dearth of posts this month. Since it’s late and my brain doesn’t seem to want to cooperate with me at the moment, rather than write a proper new post, I thought I’d revisit and follow up on a few posts from the past. So, in no particular order or relevance, here are some updates:

Jesus & the Gosperats
Just as announced, Bubble Aota’s sacrilegious new single, Jesus, was released last Wednesday (a video of her performing the song can be found here). On that same day, the Gosperats — the Japanese soul group composed of members of the former 80s groups Gospellers and Rats&Star — also released their self-titled debut album. The group is perhaps best known for the unique appearance of its members, namely the fact that they perform in blackface.

Gosperats

Yes, despite it being 21st century, this kind of thing still flies in Japan with nary a whimper of protest. To capitalize on the clearly untapped market for ethnic tribute bands, I’m thinking of starting a rival group called Tojo’s Troubadours, which will feature five white guys in yellowface with eyes taped back who sing about ninjas, geishas and robots. Whaddya think??

Yunioshi sings!
I’m soakin’ in your onsen of love~”

Take that, ya old bag!
Last week, the Nara District Court sentenced noisy whackjob Miyoko Kawahara to one year in prison for “inflicting injury” on her neighbor via a three-year barrage of nearly non-stop aural assault. I’d love to see this case result in legislation against the widespread noise pollution that plagues nearly every inch of Japan, but sadly I know that would never happen. For now I’ll just have to stick with my personal grass-roots effort of flashing my bits to every offender I encounter.

Kawhara yells!

Ah, DS Lite, my evasive friend
The Nintendo DS Lite is still next to impossible to get in Tokyo. I’ve heard reports of electronics stores out in the boondocks with shelves full of the little buggers, but here in the city the only place where they can reliably be found is on the Yahoo! Japan Auctions site, where they’re still going for over ¥20,000 apiece. With Nintendo’s latest game releases (including a J/E dictionary with the ability to look up kanji by inputting them with the stylus), I’ve actually been considering getting a DS Lite, but due to the fact that I’m an unrepentant tightwad, I absolutely refuse to pay anything above the list price. Oh well, it’s not like I have time these days to play it anyway.

Awesomeness

The return of Cool (Biz)
With the arrival of spring, retailers throughout Japan have put Warm Biz to rest and now light blue Cool Biz displays can be found in department stores and clot