Are you still minding your manners?
Do you want to know one thing that I don’t miss at all about Japan? It was something that I didn’t even realize I wasn’t missing until the other night when I was out and happened to pass by a group of slovenly teenagers seemingly doing all they could to look “cool.” Their clothes were baggy, their hair was shaggy and in each of their grubby mitts was a cigarette. At that moment, I realized that it had been ages since my nose had been assaulted by the acrid stench of cigarette smoke—an ever-present nuisance in Japan—and I didn’t miss it one bit. In fact, I was absolutely overjoyed to be free of it (well, at least until that particular moment).
Back to the teenagers, though. The fact that they seemed to be consciously attempting to direct their exhalations into the faces of passers-by was abhorrent enough; however, when I saw each of them proceed one by one to flick their butts onto the street, I could only thing of one thing:
That’s right, Japan Tobacco’s beautiful Smoking Manners campaign! And guess what? They’ve added 30 new ads to their website! The focus of these latest additions seems to be the importance of carrying portable ashtrays and the admonitions against littering in general. Somewhat mundane subject matter, perhaps, but their playful designs and esoteric charm definitely shine through.
Click here to go to the Smoking Manners gallery (the new entries are on the second page).


























