Swimsuits in advertising: The definitive poll
Yeah, yeah, you’ve read it all before — “Japanese TV commercials have sexy girls in bikinis in them, hyuck hyuck.” However, before I finally drop this topic for good, I’d like to present a poll on the matter. Well, not a true poll — unfortunately, I’m a bit too stupid to figure out how to get the poll plugin to display properly — so let’s just call it a question for you to ponder.
Instructions: Carefully review the following two examples of babes-in-bikinis-based advertising currently airing on Japanese television and answer the multiple choice question below.
Advertisement #1
Commercial for Marui department stores’ summer swimwear sale

Click image above to view [AVI, 6.1MB]
Commercial for Marui department stores’ summer swimwear sale

Click image above to view [AVI, 6.1MB]
Advertisement #2
Commercial for part-time job placement agency Mobaito.com

Click image above to view [WMV, 6.6MB]
Commercial for part-time job placement agency Mobaito.com

Click image above to view [WMV, 6.6MB]
| True or False: | |||
|---|---|---|---|
| Advertising featuring women in skimpy bathing suits is more effective when the product being advertised is actually swimsuits. | |||
| A) | True | ||
| B) | False | ||
| C) | I don’t care what they’re selling as long as I get to see Japanese women in bikinis! | ||
| D) | As a proud member of Courageous Ladies United Nobly for Gender Equality, I am outraged by yet another example of the blatant objectification of women in the media | ||
| E) | *fap fap fap fap fap* | ||
Don’t forget to use a #2 pencil!





