Comments on: Real Beauty is anything but

by: Jason Cha

Sun, 25 Jun 2006 00:44:25 +0000

I guess I’m a late voice to this post.

When I moved back to the US, it was when Dove had just rolled out their natural beauty campaign and I was impressed. I also thought it was a great move, showing very attractive, yet normally sized women.

Seeing the one in Japan on a recent trip back, I’m not as critical as some. I thought the women looked like average Japanese and Korean women to me. Honestly, average Japanese women to me look like that. Just like average American women looking like the ones in the US one.

As for the diversity… ergh. I’m sorry, walking down the streets of Tokyo, it is 90% Japanese, and maybe an occasional Korean or Chinese face once in a while.

I thought the campaigns were consistent, though yes, the American one had more of an impact as there is more of a gap between the average American woman and American model.

Just my $0.02

Best,

-Jason

by: chris

Thu, 15 Jun 2006 14:11:00 +0000

I believe that Dove has an excellent idea of promoting “Real Beauty” –however, I truly believe the advertisements need to be tweeked a little so that ” real women” are getting positive verbal and physical interactive attention from their “real men” counter parts. Unfortunately, we will never see ourselves as God Himself made us and will always be seeking other’s approval–however, a kind, sincere “non-sexual” compliment to someone (male or female) is the surest way to attact stereotyping. “Hey, if I said if your body looks you use Dove…Would you hold it against me?” (just kidding) but seriously–just say something kind to someone(even those you don’t like) and see the change—Hmmm, Maybe I will start my own “Keep the “Change” campaign.

Christie

by: jeff

Wed, 14 Jun 2006 03:15:42 +0000

Um. . . I think that’s already been established, Mark.

Dove’s campaign in Western countries seems to be focused on embracing diversity and representing “real” women, rather than the more idealistic images of women generally portrayed in the media.

The Japanese campaign, however, seems to be focused more on representing the “average” woman instead (regardless of whether the women represented are in fact “average” in body type, skin tone, etc.).

You can see some examples of the diversity amongst Japanese women (albeit leaning towards the more attractive) at the Portraits of Japanese Women Flickr group.

by: Mark

Thu, 08 Jun 2006 07:13:43 +0000

Um … these women are about average for Japanese women. Hell, average for China and Korea too. If you’re looking for an average size, then that’s it for East Asian countries. Skin might be a bit better than average though.

by: CS

Wed, 07 Jun 2006 15:45:43 +0000

Wait a second. Why are the women in the Canadian ad the fattest group of them all?

Man, you club one too many baby seals and soon the rest of the world is jumping all over you…