For the most part, Japanese network television is pretty darn unremarkable. If one were to flip through the channels at any time of day, one would likely find:

• A variety show featuring a roomful of mindless “talents” who are completely and utterly devoid of any actual talent whatsoever
• A cooking program
• A cooking program featuring a roomful of mindless talents who watch food being cooked and then sample it and loudly and repeatedly exclaim “OISHII!!!“
• Some kind of quiz show
• A quiz show featuring a roomful of mindless talents demonstrating just how mindless they truly are
• A sappy documentary about someone somewhere in the world who faces some sort of adversity (e.g., is looking for a job, is living in a brutal war zone, was born without legs, a combination thereof, etc.) and who Tries His/Her Best® to overcome the hardships of their situation
• A variety show featuring a roomful of mindless talents watching a sappy documentary and providing their horribly forced reactions to the hardships (tears) and the overcoming of the hardships (more tears) for the sake of the television viewers at home who have to be instructed how to react since they have neither souls nor a capacity for empathy

Once in a while, however, when you’re mindlessly browsing through the various offerings on each of the eleven channels available to you, something utterly insane and beyond comprehension to the mere non-Japanese mind will catch your eye and you’ll freeze, remote in hand, mouth agape, temporarily incapacitated with both shock and amusement in a profound moment of WTF.

A relatively recent example of this phenomenon is the outlandish TV persona of one Masaki Sumitami, otherwise known as “Razor Ramon HG.” Meet Hard Gay:

Known for his revealing black leather S&M outfit, incessant pelvis-thrusting and frequent exclamations of “WOOO!!!”, Hard Gay made a splash on the talent scene earlier this year and has quickly become the man of the moment on Japanese television. Despite his flamboyant personality and outrageous appearance reminiscent of the biker in the Village People, Hard Gay is not only not an actual homosexual, but his forays on television thus far have primarily been based on the wholesome concept of yonaoshi, or social improvement (although in recent appearances he has begun drifting into other territory involving his newfound celebrity). His TV segments usually feature him walking the streets and attempting to help out those he perceives as being in need whilst making jokes rich with pun and innuendo and thrusting his crotch with abandon, often to the horror and embarrassment of the subject(s) of his attention. While his antics may push the envelope at times, Hard Gay’s controversial moniker and appearance belie his good humor and affability.

There is absolutely no doubt that Hard Gay would never even make it onto television in the United States or any other nation of religious fanatics, however he’ right at home here in Japan, where most aspiring talents resort to adopting unique gimmicks — ridiculous outfits, silly catch phrases, stupid haircuts, etc. — in order to distinguish themselves from the competition. Hard Gay might be at the top now, but it’s debatable whether he will be able to stick around for long. While it’s undeniably difficult to resist imitating his pelvic thrusts and loud whoops (my exasperated fiancée can certainly attest to my own fondness for doing so way too often), basing one’s celebrity on a single gimmick can surely only last so long (can anyone say “GETS!“?).

For anyone interested in seeing Hard Gay in action , I’ve collected a number of clips from his appearances on the TBS program Daibakuten and they are linked below. Additional clips can be found on this Japanese site, however they take approximately forever to download. Alternatively, a torrent file of many of his clips (including the ones linked below) can be found here, courtesy of some guy who originally posted the link here. Enjoy!

	Hard Gay lending a hand to those in need [WMV, 5.50 MB]
	Hard Gay running a ramen shop (part 1) [WMV, 2.19 MB]
	Hard Gay running a ramen shop (part 2) [WMV, 1.56 MB]
	Hard Gay working at a gasoline stand [FLASH, 19.7 MB]
	Hard Gay drying a child’s tears [FLASH, 17.8 MB]
	Hard Gay cooking for kids (part 1) [FLASH, 35.2 MB]
	Hard Gay cooking for kids (part 2) [FLASH, 16.1 MB]
	Hard Gay cooking for kids (part 3) [FLASH, 21.2 MB]
	Hard Gay at Yahoo! Japan [MOV, 31.1 MB]

Let’s killing my bandwidth, WOOO!!!