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8/25/2005

Out with the ‘cool,’ in with the ‘warm’

Filed under: — jeff @ 11:42 pm

From the Fabricated News Dept.:

Japanese Gov’t to Abandon ‘Cool Biz’ in Favor of Sweaters, Long Underwear

TOKYO - Following a rash of reports of complaints and lawsuits stemming from the failed “Cool Biz” campaign, which aimed to reduce energy consumption by encouraging business people to forego suit jackets and neckties, the Environment Ministry announced on Monday that it was summarily abandoning the summertime initiative, and would launch a new campaign for the autumn and winter months, dubbed “Warm Biz,” on October 1.

Yuriko Koike announces the termination of the 'Cool Biz' campaign
Environment Minister Yuriko Koike announces the termination of the “Cool Biz” campaign.

“It is regrettable that the ‘Cool Biz’ campaign, which held considerable promise for the reduction of energy consumption and greenhouse gas emissions, must be terminated at this time due to the failure by certain individuals to exercise proper moral judgment and self-control,” stated Environment Minister Yuriko Koike. “As pleased as I am that central government offices were able to successfully reduce electricity usage by 0.5% during the months of June and July, the increasing uninhibited exposure of bare skin — especially by the middle-aged male population — led to the creation of uncomfortable working environments nationwide.”

Both the public and private sectors saw a sharp increase in the number of indecency and sexual harassment complaints following the introduction of the “Cool Biz” campaign in June, leading many firms to abruptly discontinue the initiative and reinstate previous strict company guidelines for employee dress. Toshihiro Tanaka, president of a Tokyo-based architectural firm, said that although the campaign initially got off to a good start, “As the weeks went by, employees became more and more relaxed in their choice of clothing,” resulting in several instances of disciplinary action against those who took their casual attire too far. “There’s a difference between not wearing a necktie and not wearing pants.”

Even some women in Japan have gone as far as to work topless.
Even some women in Japan have gone as far as to work topless for the sake of keeping cool.

Hitomi Sato, a 28-year-old office assistant told of similar circumstances at the Yokohama Internet services company where she works. “At first, the men in my office started wearing short-sleeved dress shirts, then it was T-shirts, and eventually they just started going without shirts altogether,” she said with frustration. “After a while, they began to pressure us women to start doing the same; I didn’t think it was appropriate, but several of my female coworkers had no problem with going topless in the office.”

Under the Environment Ministry’s new “Warm Biz” campaign to be introduced in October, office workers will be encouraged to wear layers of clothing including long underwear, sweaters and headwear in order to reduce the use of heaters, especially electric and kerosene space heaters, which are used widely throughout Japan due to a lack of proper insulation and adequate heating systems in most of the country’s commercial and residential buildings. The Japanese government is confident that the new campaign will be far less problematic than its predecessor and is optimistic that it will lead to a significant reduction in energy consumption.

Junichiro Koizumi models 'Warm Biz'
Prime Minister Junichiro Koizumi models an example of “Warm Biz” attire to show his support for the new campaign.

Prime Minister Junichiro Koizumi, who was once a strong and vocal proponent of “Cool Biz,” told reports at an outdoor press conference Tuesday that he fully supports the new campaign and will faithfully follow the new dress code recommendations. “You can expect to see me dressed like this every day in a few months,” he joked, while visibly perspiring in head-to-toe heavy winter attire, including a down jacket, gloves and snow boots. “Yes, as soon as the first of October arrives, all of my Cabinet ministers and I will bundle up in thick wool knits and flannel-lined trousers, regardless of the actual temperature outside, in order to demonstrate Japan’s strong commitment to the Kyoto Protocol.”

Following the press conference, Koizumi was rushed to the University of Tokyo Hospital where he received treatment for severe dehydration and heat stroke. He is expected to be discharged and return to official duties next week.

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