Well, it seems that innovation just doesn’t stop over at SolidAlliance, the makers of the wonderfully appetizing SushiDisk USB drives. They’ve taken their unique designs to the next level with the creation of a new, thumb-shaped drive called the “YayDrive”:

According the company, the inspiration for the design was the apparent practice in the West of referring to USB drives as “thumb drives,” something that results in frequent confusion for Japanese businessmen when interacting with their Westerner counterparts. The YayDrive was created to help eliminate this purportedly common communication problem and also to give Japanese people a clear image of why Westerners use the term “thumb drive.”

As for the name of the product, it appears to be based on SolidAlliance’s humorous suggestion for how one should respond when asked for a “thumb drive” by a foreign colleague:

Foreign person: “Do you have a Thumb Drive?”
Japanese person: [whips out the device] “Yay~!”

Uh. . . yeah.

The YayDrive is definitely much cooler than the cheap-o looking ones that were selling on eBay last year. Modeled after a real thumb, not only does it look neat when plugged into a computer, but it can also be decorated to one’s liking as well as used for silly magic tricks. Can you do that with your USB drive?

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