Poo poo on a pedestal
I’ve been a bit short on time the past few days and I’m not feeling particularly loquacious at this late hour, so I think I’m going to forgo the usual poppycock tonight and just post a photo.
Here is the headquarters of Asahi Breweries, located across the Sumida River from Asakusa:
The taller building on the left is the Asahi Beer Azumabashi Building, and was designed to resemble a glass of beer complete with a nice head of foam. (Don’t see it? Me neither.) The low black building beside the glass of beer is the Super Dry Hall, built to commemorate Asahi’s best-selling product, the semi-palatable Super Dry Beer. Of course, more so than the actual hall itself, the first thing that most people see when they first encounter this sight is the unique, WTF-inspiring structure resting atop it.
Designed by French architect Philippe Starck, the Flame d’Or (Golden Flame), as it is officially known, was created to represent the fighting spirit of Asahi employees, whose introduction of the Super Dry brew in 1987 was a smashing success when the product quickly became the company’s top seller (as it remains to this day).
Clearly Mr. Starck had consumed a few too many of Asahi’s fine products when he set to work to design the structure, as the enormous golden squiggle is said by many to more closely resemble a gilded piece of excrement than a burning flame. In fact, many Tokyoites affectionately refer to the object as the Ogon no Unko, or The Golden Turd. However, regardless of whatever the sculpture can be said to more closely resemble, it certainly holds a special place in the Tokyo metropolitan area, where it sits beside the banks of the Sumida River like a small bit of feces being subjected to the gentle current of a bidet.
And, with that appallingly atrocious simile, I’m off to bed for some much-needed sleep. Good night, folks!





